How to choose a HubSpot partner in Australia and NZ
The short answer: the best HubSpot Solutions Partner for your business is one that has implemented the hubs you need, understands the other systems you run (like NetSuite, Xero or an ERP), is clear about who does the hands-on work, and will still support you after go-live. Being local to Australia or New Zealand matters too, for time zones and for understanding how businesses here operate.
HubSpot's partner directory lists hundreds of agencies. They all carry the same "Solutions Partner" label, but they're very different businesses. Some are marketing agencies that also do HubSpot. Others focus on CRM, integrations and operations. Some are large teams, some are specialists.
Here's how to work out which kind of partner you actually need.
Start with the problem, not the partner
Before you start comparing partners, be clear on what you need help with. The right partner for a new website is not necessarily the right partner for a CRM migration. Common needs include:
- Setting up HubSpot for the first time
- Moving from another CRM, like Salesforce or Odoo
- Connecting HubSpot to finance, ERP or ecommerce systems
- Fixing a HubSpot setup that isn't working
- Building a website on HubSpot
- Ongoing marketing, content or campaigns
What to look for
Hands-on experience with your hubs
HubSpot now covers marketing, sales, service, content, data and commerce. Ask which hubs the partner has actually implemented, not just which ones they've been certified in.
Integration experience
Most of the hard problems in HubSpot projects sit at the edges, where HubSpot meets your other systems. If you run NetSuite, Xero, Stripe, an ERP or an ecommerce platform, ask how they've connected those before and how they decide which system owns which data.
Clarity on who does the work
Ask who you'll actually be working with day to day, and whether any of the work is outsourced. Ask to meet the people who will scope, build and support the system, and confirm how any subcontracted work will be managed.
Process before configuration
A good partner asks how your business runs before talking about HubSpot settings. If the conversation jumps straight to features, the setup may end up reflecting the software rather than your business.
Support after go-live
Adoption, reporting and fine-tuning happen in the months after launch. Ask what support looks like once the project is "done".
Local presence
Check that support hours suit your team in Australia or New Zealand. Ask how the partner has handled the currencies, tax configuration and finance systems relevant to your project. Location is useful context; relevant delivery experience still needs checking.
Questions to ask before you sign
- Can you show us similar work, or put us in touch with a client?
- Who will do the hands-on build?
- How will you handle our existing data and integrations?
- How will you train our team?
- Can we buy or upgrade our HubSpot subscription through you?
- What happens after go-live?
Red flags
- A proposal that's mostly a list of features, with nothing about your process
- No plan for cleaning data before a migration
- Vague answers about who does the work
- No mention of training or adoption
Frequently asked questions
What is a HubSpot Solutions Partner?
A Solutions Partner is an agency or consultancy that's part of HubSpot's partner program and helps businesses implement, integrate and get value from HubSpot. Partners are tiered based on their HubSpot work.
Do I need a partner to use HubSpot?
No. A team with the time and relevant skills can manage HubSpot itself. A partner can help when you need a migration, integrations, cross-team implementation or support your team cannot cover internally. Compare the proposed scope and delivery experience with the work you need done.
Can a Solutions Partner sell me HubSpot?
Many can. Buying through a partner means one point of contact for both the subscription and the setup. See our post on buying HubSpot through a partner vs direct .
Does size matter when picking a Partner?
Size alone does not tell you who will deliver the project. Ask who is responsible for discovery, the build, testing and support. Meet the people doing the work, check how progress is reported and agree what happens if the scope changes. Choose the team with relevant experience and a clear delivery plan.
About Foundry 11
Foundry 11 is a HubSpot Solutions Partner working across Australia and New Zealand, and a Celigo and Portant partner. We implement every HubSpot hub, migrate businesses from other CRMS, and connect HubSpot with systems like NetSuite, Stripe and Xero. If you're looking for a partner, get in touch .