Buying HubSpot through a partner vs direct: what's the difference?

The short answer: yes, you can buy HubSpot through a HubSpot Solutions Partner instead of directly from HubSpot. You get the same HubSpot software, and your account and data are still yours. The difference is who you deal with: a partner gives you one point of contact for choosing the right subscription, setting it up, and upgrading when you need more.

Most businesses first meet HubSpot through its own sales team. That works well for many. But plenty of businesses in Australia and New Zealand buy and manage their HubSpot subscription through a partner instead. Here's what that means in practice.

What stays the same

• The software. It's the same HubSpot platform, with the same hubs, features and limits.
• Your account and data. The HubSpot account is yours. Your contacts, deals and content belong to your business.

What's different

Advice on what to buy

HubSpot has a lot of hubs, tiers and seat types. It's easy to buy more than you need, or to miss a feature you'll need later and only find out mid-project. A partner who will also be setting up the system has every reason to recommend the subscription that fits how you'll actually use it.

One relationship instead of two

Buying direct and then hiring a partner for setup means two relationships to manage. Buying through a partner keeps the subscription, setup, integrations and support in one place.

Upgrades when you're ready

As your business grows, you might need more seats, a higher tier, or another hub. A partner who already knows your setup can tell you whether an upgrade will actually solve the problem, or whether a change to your existing setup will do the job.

Local help

A partner in Australia or New Zealand works in your time zone and understands local requirements like GST and AUD or NZD invoicing.

When buying direct makes sense

If you're starting small with a free or Starter tool, and you're comfortable setting it up yourself, buying direct is simple and quick. Partners add the most value when the setup is more involved: several teams, a migration from another CRM, or integrations with finance, ERP or ecommerce systems.

Already have HubSpot?

You don't have to start again. If you bought HubSpot directly, a partner can still help with setup, clean-up, integrations and future upgrades. Ask your partner what's involved in managing your subscription through them.

Frequently asked questions

Is HubSpot the same if I buy it through a partner?

Yes. It's the same platform with the same features. Only the buying and support relationship changes.

Who owns the HubSpot account if I buy through a partner?

Your business does. Your data and content are yours.

Can I upgrade or add hubs later through my partner?

Yes. A partner can help you add seats, hubs or move to a higher tier when you need to, and advise whether you need to.

Buy HubSpot through Foundry 11

Foundry 11 is a HubSpot Solutions Partner. Businesses across Australia and New Zealand can buy their HubSpot subscription through us, and upgrade through us as they grow, with setup and support from the same team. To talk through which subscription suits you, get in touch.